Let’s be honest, even if our mums all taught us to never judge a book by its cover, there are still plenty of times when we rush to snap judgements. Especially so in our high-speed, information-overloaded, just-read-this-one-article-pleeeeeease society today: we all want what we want and we want it right now thank you very much, which means we’re being pulled in every direction by everyone else who wants what they want and right now thank you very much.
So it’s become natural behaviour to judge based on appearance, or first impressions, in order to save time and energy. ESPECIALLY when it comes to judging blogs based on their blog names. Should you read? Shouldn’t you? Very often a blog’s name will have some bearing on that decision.
Now more than ever, those book covers need to be pretty damn polished. With a few readers emailing me with plans to start their own nurse blogs (DO IT!) I thought I’d share my method for picking my blog name and getting the ball rolling.
So, what’s in a name?
Terrible Shakespeare allusion aside, you understand what I’m getting at: there is often a lot of meaning associated with a name.
Your blog name is the first impression readers have of you and the content you create, and it has to hook and reel them in from the get-go. Your blog’s name can tell a reader everything that they need to know about your personality, niche, and even your ability to be creative. Good? Good.
It can also give the completely wrong impression and really put off a reader if not chosen well. Most of the blogs that I end up reading for the first time, I do so because the name intrigues me. If the name sounds boring, I pass right by it without even a second look; sad, but that’s just the way it is, and I’m not the only one who feels this way.
So make sure your name is giving the impression you want it to. After all, the last thing you want is for people to think that your blog is dull and boring before even reading it.
How to generate a creative blog name
Ultimately, your blog name should be catchy, easy to remember (and spell), and should have your own spin or flare to it which offers a glimpse into your unique and wonderful personality. Coming up with the perfect name isn’t easy, but some of these tips may help:
Picking your blog’s name: Consider your content
OK, so perhaps this is a little too obvious but you want to consider a name that, aside from sounding interesting enough to make someone want to click on it, when they actually click through, it makes sense to them. Of course, this doesn’t mean going with mytravelblog.com or myfashionblog.com. Be creative, but give the reader some kind of idea of the type of content they can expect from your blog right in the blog name.
Good examples are In the Frow, Rock n Roll Bride, and the lovely A Lady in London.
Picking your blog’s name: Build from your foundation
Most of us don’t start a blog with absolutely no idea of what we want to write about. That would be insane. And I would bet that most of us bloggers have ideas for the first few posts before even deciding on a blog platform. That’s completely normal, and can really help you when choosing your name.
Analyse the foundational elements that tie these post ideas together and really get to the nitty-gritty of what your blog is about. If it helps, create a list of everything you think of when you consider these topics, and when you have this mountain of words before you, start playing with combinations and see what comes out of it.
Picking your blog’s name: Think outside of the .com box
Your blog name is not just the title, but the entire domain associated with it, and believe it or not, even your choice of domain leaves room for creativity.
For example, you can ditch the .com or .co.uk domain ending and go for something a little snazzier. A domain ending like .london is certainly more memorable than .co.uk, and a .me or .blogger domain stands out a whole lot more than a .com ending does.
This small change can set you apart from the large sea of blogs out there and show some of that personality you’ve tried so hard to develop in your blog itself. There are so many of these unique domain endings to choose from, just use some kind of domain checker to see what’s available (the good ones always go quickly), and try to really be creative with it. Google views these ‘vanity’ TLDs (top level domains) exactly the same as .com, so there’s no worry about dropping that precious SEO, either.
Picking your blog’s name: Draw from inspiration
Ok. So, I know you’re waaaaaaay too much of a cool pusscat to ever copy anyone else’s ideas, and that’s wonderful, and that’s why I like you. However, this doesn’t mean you can’t glean some inspiration from others. You no doubt have some blogs that you like, so check them out and see what elements you like and why they stand out for you. Like the layout? Why? Enjoy posts about cats? Make a note (probably on your cat-shaped notepad).
Even if this research doesn’t lead to your actual blog name, it can still spark a great bout of creativity that sends you down the right path. It’s important to just keep looking and embrace creativity in all of its forms. Also, keep an open mind, you never know when that ‘ah ha!’ moment will come.